Pop Up Reality Shop
Pop Up Reality Shop is a group thesis project. It explores the future of retail space; blending art, technology and architecture as in-between an online store and a physical shop. Pop-up Reality Shop utilises a highly deformable physical construction to act as an alternative input device for digital information. This project is presented as a performative demonstration wherein the piece of architecture becomes the performer. Interactive digital constructions morph in real time by simultaneously deforming the physical framework, guiding the audience through a new type of shopping and architectural experience.
