Novus Venustas – The New Beauty

South Elevation

External contexts of our generation have caused beauty to have a negative stigma across all mediums. This stigma has been developed throughout history as our application and need for beauty have drastically evolved with the contexts of each time period and changed from what it once was. This taboo, which has been recognised and compiled throughout my thesis investigation, has paved the path for the development of the power of beauty within architectural design.

My exploration looks into the true meaning behind beauty in architecture, a study into the purpose, power, and value of beauty in and amongst 21st-century architecture. It breaks down what it means to experience beautiful architecture and questions whether beauty is a term no longer quantifiable in architecture given the drastic change in priorities that social ethics brings.

Section A
Section B

This thesis is not aiming to define a new visual outcome for universal beauty, but more a redefinition of how beauty is perceived and experienced. Like beauty, to fully comprehend my investigation, you must withdraw any predisposed preconceptions of the term. Through my new beauty principles, viewers will be challenged to consume the thought of beauty in a new light, redefine their own assumption of beauty, and to rediscover the phenomenon of beauty as a key architectural design tool, without the taboo that has previously been attributed to it.

My research seeks the true meaning of beauty, stripping the theory back down to its bare bones by looking into its psychological, philosophical, and historical applications, addressing it both spatially and theoretically. It explores beauty’s relationship to ethics, as well as ethical issues facing us today, and how these issues don’t have room for beauty. Or are we just blatantly reading beauty wrong?

Ground Floor Plan, First Floor Plan
Diagrammatic Beauty
Euphoric Attraction
Site Plan
Moment 1